iOS overtakes Android in the US

For years, Android has been the dominating mobile operating system in many major markets across the world. This time, however, this isn’t the case in the US, as Apple’s iOS has overtaken Google’s popular operating system. This is due to the success of the Apple iPhone 6 and the Apple iPhone 6 Plus.


This is according to market share experts at Kantar Worldpanel. Carolina Milanesi, chief of research at Kantar Worldpanel ComTech, said, “In the US, Apple iOS overtook Android for the first time since this time in 2012, albeit by the slimmest 0.1% margin. While the success of the iPhone 6 and 6Plus is unprecedented, this quarter’s performance also points to Apple having its strongest portfolio ever. With a range of devices available at different price points in both contract and pre-pay Apple was able to take advantage of a weaker Android offering at the premium end of the market.”

Speaking about the iPhone 6, Kantar says, “Throughout the holiday quarter, the iPhone 6 was the best-selling smartphone in the US and was also the most popular smartphone to give as a gift. Samsung retained its number two spot in the vendor chart with the Galaxy S5 which was the second best-selling smartphone.”

With iOS now overtaking Android in the US, do you think Apple will soon dominate the OS market? Let us know what you think through a comment on our Phones LTD Facebook page.

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