Back in September, Apple lifted the lid on the iPhone 6 and iPhone 6 Plus. The event was also the launch of U2’s new album “Songs of Innocence,” which was automatically downloaded on iTunes users’ iDevices. If you’re both an Apple and U2 fan, this would have been great. However, those who aren’t were enraged since the album was automatically downloaded on their devices with their consent. Bono, the band’s frontman, apologised to these users.
Bono said in a Facebook interview:
Oops. Um. I’m sorry about that. I had this beautiful idea and we got carried away with ourselves.
Artists are prone to that kind of thing. Drop of megalomania, touch of generosity, dash of self-promotion, and deep fear that these songs that we poured our life into over the last few years might not be heard.
There’s a lot of noise out there. I guess we got a little noisy ourselves to get through it.
Songs of Innocence was automatically downloaded for free for millions of iTunes users, some of which did not want to download the album. As a result, Apple was forced to create a tool that allowed these users to delete the album from their devices.
We’re you happy U2’s Songs of Innocence was automatically downloaded on your iDevice, or were you enraged it was downloaded on your device without your consent? Let us know through a comment on our Phones LTD Facebook page.