Google acquires Emu – a messaging app for the iPhone

Google has pulled out its fat wallet and acquired Emu, which was previously a messaging app for the iPhone.

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Emu announced:

That’s right! And we’re super-excited. But to focus on our next chapter, we have to close the last one. As of August 25, 2014, we’ll be shutting down the Emu app. It will no longer be available in the App Store, and existing users won’t be able to send, receive, or download messages. We know it’s an inconvenience, and we regret that.

To our friends, advisors, and users: we’ve learned so much with your help, and we’re grateful for all your support. Thank you!

So why did the search giant buy the messaging app? It probably wants to enhance Hangouts and Google Now.

What do you make of this latest Google purchase? Drop a comment on our Phones LTD Facebook page.

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