Tag Heuer first Android Wear smartwatch gets named – ‘Carrera Wearable 01’

We know that Tag Heuer, in collaboration with Google and Intel, are cooking up a luxury Android Wear-powered smartwatch, but the luxury timepiece maker is yet to reveal what it plans to call the upcoming device, until now.


According to Tag Heuer CEO Jean-Claude Biver, the name of its upcoming Android Wear-powered smartwatch is “Tag Heuer Carrera Wearable 01” (Carrera Heuer 01 shown above).

In an interview with Wearable, Biver said, “There is no other choice for Tag Heuer than to have all its DNA, all its watchmaking emotion and flair into the connected watch. Somehow, one should not see from a certain distance the difference between a Carrera Heuer 01 and a Carrera Wearable 01.”

Tag Heuer’s UK communications manager, Alexandra King, previously suggested that the Carrera Wearable 01 may be the first Android Wear device that can be upgraded.

King said, “The watch will change the technology as it develops, Jean-Claude Biver was clear about that. We want to be able to change the technology but keep the watch elements.

“If your child completed their Masters degree, you might want to give them a watch. We want to create something that will stay on your watch for a lifetime, that’s what Tag Heuer does. And as the technology changes, it will change.”

Recently, Biver revealed that the Carrera Wearable 01 will be available in either October or November of this year. He also said that the smartwatch would set you back around £921.

Planning to get your hands on the Tag Heuer Carrera Wearable 01 once it is available in the UK? Let us know through a comment on our Phones LTD Facebook page.

Leave a Reply

Your email address will not be published. Required fields are marked *