EE helps Whitechapel Bell Foundry increase sales by 5%

Whitechapel Bell Foundry (founded in 1570) has been casting bells for over 400 years.  It’s most famous bells are found in London’s most famous clock tower, Big Ben. EE has announced that its 4G LTE network has allowed the iconic bell-making company to increase its sales by 5%.


Press release:


11 December 2014

Britain’s oldest manufacturing firm, Whitechapel Bell Foundry (established 1570), will help ring in the new year with 4G, using the technology to modernise its business and provide innovative new services for customers. The company has cast bells for over 400 years, and on New Years’ eve its bells will ring in St Mary’s Cathedral in Sydney, Australia, the National Cathedral in Washington DC, and London’s most famous clock tower, Big Ben.

With the help of EE, the UK’s most advanced communications company, the firm is using superfast 4G technology to upload and stream lossless audio of its bell sounds via the cloud for use in offsite sales meetings. It is also conducting live video customer service calls using 4G- enabled tablets and video conferencing apps to improve aftersales care.

Whitechapel Bell Foundry’s most recent customer – the Virginia Theological Seminary – has just completed installation of eight new bells in the tower, a process that was completed using video conferencing services over 4G. Director of Whitechapel Bell Foundry Alan Hughes – whose family have run the Foundry for more than four generations – used a video feed via a tablet to direct the installation team from his base in east London.

Clients tune into audio clips of bell sounds

Working with EE’s team of experts, as part of EE’s 4GEE Pioneers program, Whitechapel Bell Foundry is using cloud-sharing platform Box to provide instant access to the sounds of our extensive range of bells in crystal clear lossless format. The company’s head office is continually uploading new audio from the expanding catalogue of bell sounds, and 4G enables sales staff to stream the most up-to-date files during client meetings. The cloud catalogue has helped the company increase sales from these meetings by at least 5% as customers are able to make a decision far more quickly.

“Customers increasingly ask to hear our bell sounds,” explains Alan Hughes, director at Whitechapel Bell Foundry. “Previously we’ve had to send CDs out by mail – and we’ll usually haul a large selection to new business meetings so we can play them to prospects. But using 4G we can now quickly browse the full catalogue and stream high quality audio files of any bell from the cloud. This helps us bring our products to life in a way that we’ve never been able to before. Thanks to EE’s help, this has had a big impact on our bottom line by boosting sales.”

Video calls – a new way to ring customer services

The firm has also introduced a live video customer service helpline using 4G-enabled tablets and video conferencing apps.  The service allows Whitechapel Bell Foundry experts to troubleshoot and diagnose problems with bells across the UK and as far away as Adelaide, Australia in real-time, boosting customer satisfaction.  The innovation means problems are dealt with quickly and progress on casting and installing new bells does not stop while a fault is dealt with. This has helped the business streamline the problem-solving, saving money, time and travel expenses previously spent on site visits.

“As we’ve been going since 1570, many will regard Whitechapel Bell Foundry as being old-fashioned, yet we’re anything but,” said Alan Hughes. “4G has helped us modernise the way we do business, showing clients we’re at the cutting edge of technology, rather than stuck in the sixteenth century. We’re very proud of our traditions, history and achievements, but by using 4G to innovate our business processes, we’re also able to move with the times at a rapid pace.”

4GEE Pioneers

Whitechapel Bell Foundry is the latest company to join EE’s 4GEE Pioneers program. The initiative is aimed at boosting innovation by helping UK businesses integrate 4G into their products, services and business processes.

Specialist consultancy from EE’s business experts is provided so 4GEE Pioneers receive the best advice on realising the potential of 4G. Other 4GEE Pioneers include the Luxury Mobile Office, the UK’s first fully connected luxury office on wheels; Anthony Sinclair, James Bond’s tailor; and The Rib Man, London’s award-winning street food seller.

Mike Tomlinson, director of small business at EE, said “Whitechapel Bell Foundry is an excellent example of a business that has survived for the last 400 years by embracing change. At EE we’re seeing more of this innovative thinking from our 4G business customers as they look for new ways to outmanoeuvre the competition.

“They are transforming how they operate, using cloud services, social media and a wide range of business-focused apps and our 4G network. Even one of the UK’s oldest and most established businesses is doing everything possible to retain a competitive edge, and that’s what 4G from EE can offer. “

EE was recently awarded the Best Network for Business for the second year running at the 2014 Mobile Industry Awards. 4G from EE now covers 75% of the population, 263 major towns and cities, and over 2,500 villages and small towns.

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