Samsung Galaxy S7 coming in 2H 2015 to battle the Apple iPhone 6S?

We’ve recently heard that the Samsung Galaxy Note 5 would be launched earlier than expected to slug it out with the iPhone 6S. Now a new report is saying that Samsung is speeding up the development of the Galaxy S7 in preparation for the coming of Apple’s next iPhone.

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The new rumour comes to us courtesy of Korean-speaking Newsis. According to the South Korean news publication’s sources, Samsung has begun work on the Galaxy S7 around 2-3 months ahead of schedule, allowing the Korean tech giant to launch the S7 towards the rend of 2015. If true, then Samsung would be breaking its 12-month production cycle.

So why so early? According to the report, changing this cycle would give Samsung a better chance of competing against the Apple iPhone 6S and the Apple iPhone 6S Plus, which are expected to arrive in September.

Earlier, analysts predicted that Samsung would sell a combined 55 million units of the Galaxy S6 and the Galaxy S6 Edge. However, Samsung is said to only target 45 million units. If it launches the Galaxy S7 ahead of schedule, it is less likely that its current flagship will beat the Galaxy S4’s sales record of 45 million units.

Of course, since this is anything but official, take this with a pinch of salt.

Do you think Samsung will launch the Galaxy S7 towards the end of 2015? Let us know what you think through a comment on our Phones LTD Facebook page.

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