What is the first feature buyers look at when buying a smartphone? Most buyers prefer a smartphone with a decent camera, regardless of whether it is an entry-level, a mid-range, or a high-end smartphone. If you can only afford an entry-level or mid-range device, don’t expect the best camera tech to be on board smartphones of your price range. However, if a new report is to be believed, Samsung’s entry-level and mid-range smartphone could include cameras with optical image stabilisation (OIS for short), which is currently exclusive to high-end devices. OIS allows users to make videos appear as if they were recorded with steady hands even when the person recording the video doesn’t.
OIS and Samsung Pay
This new rumour comes from Korean-speaking ETNews. According to the report, it is Samsung’s mid-range smartphones that have allowed the Korean tech giant to remain on top of the industry, even in emerging markets. To help Samsung remain on top in the years to come in these emerging markets, Samsung is said to have decided to add OIS tech to the rear-facing cameras on both entry-level and mid-range smartphones to be released in the future.
Although we can’t confirm if Samsung has decided to add OIS to entry-level and mid-range smartphones, it has included the feature with the newly unveiled Samsung Galaxy A5 (2016) and Samsung Galaxy A7 (2016), which are mid-range smartphones. Samsung’s first smartphone that included the feature was the Samsung Galaxy Note 4, which is a high-end device. It was then reserved for Samsung’s high-end devices, but it seems this is about to change.
Other than adding OIS to entry-level and mid-range smartphones, the report adds that Samsung has also decided to include Samsung Pay, Samsung’s new mobile payment service, with its future entry-level and mid-range smartphones. Currently, Samsung Pay can be used in the US and South Korean. The mobile payment service could be available in China, Spain, and the UK in the first quarter of 2016.
Of course, since this is anything but official, take this with a pinch of salt.
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