In Japan, Samsung-made smartphone account for only 5% of smartphone sales. Most smartphone buyers in the country prefer Apple’s iPhone more than anything else, with iPhone sales in the country accounting for around 40% of smartphone sales. That said, Samsung has dropped its own brand with units of the Galaxy S6 and S6 Edge to be sold in Japan. The smartphones will instead carry the network operator’s name (see below). This applies to the smartphones sold by Japanese network operators Docomo and KDDI. The two will launch in Japan on the 23rd of April.
So will this generate more smartphone sales for the Korean tech giant in Japan? We highly doubt it, as Japan has always been loyal to Apple products. However, the S6 and the S6 Edge are expected to sell like hotcakes everywhere else, as Samsung is expected to sell a whopping 70 million units of the two combined this year.
If you’re unfamiliar with the Samsung Galaxy S6 and the Samsung Galaxy S6 Edge, the two sport a 5-inch screen with a resolution of 1440 x 2560 pixels (Quad HD) and a pixel density of 577 ppi, a 16-megapixel rear-facing camera with optical image stabilisation (OIS) made by Sony, a 5-megapixel front-facing selfie-centric camera, 32/64/128 GB of internal storage, Samsung’s Exynos 7420 64-bit octa-core processor with four cores clocked at 2.1 GHz and four cores clocked at 1.5 GHz, 3 GB of DDR4 RAM, LTE Cat.6 (300/50Mbps) connectivity, support for wireless charging, and a 2,550 mAh battery for the the S6 and a 2,600 mAh battery for the S6 Edge. The S6 measures 143.4 x 70.5 x 6.8mm and weighs in at 138 g, while the S6 Edge measures 142.1 x 70.1 x 7.0 mm and weighs in at 132 g. They run Android 5.0 (Lollipop) out of the box with a 64-bit TouchWiz UI slapped on top.
What do you make of Samsung dropping its brand on units of the S6 and S6 Edge in Japan? Do you think the move will boost sales in the country? Share a thought through a comment on our Phones LTD Facebook page.