41% of phablet sales in the US captured by Apple iPhone 6 Plus

The phablet market has always been dominated by the Samsung Galaxy Note 4, but it seems Apple new phablet, the 5.5-inch iPhone 6 Plus, is catching up with the Korean tech giant’s phablet, with the iPhone 6 Plus now dominating the phablet market in the US. It now accounts for 41% of phablet sales in the US.

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This is according to Kantar. According to the market expert, “On the market for just over one month of the three-month period ending with October 2014, the iPhone 6 Plus captured 41% of US “phablet” sales — sales of smartphones with a screen size of 5.5 inches and larger. Phablet sales represented 10% of overall smartphone sales, up from 2% for the same period in 2013.

“At the point of sale, when asked what drove their choice of smartphones, 58% of those surveyed who bought an iPhone 6 Plus said screen size was the primary reason for choosing their device. Despite the more compact design of the iPhone 6, 60% of consumers who chose it also cited screen size as the primary purchase driver. The ability to connect to a 4G/LTE network was the second most important reason cited by both buyer groups.”

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