BlackBerry Passport demand exceeds supply – exceeds expectations

According to BlackBerry CEO, John Chen, the BlackBerry Passport, the Canadian phone maker’s new flagship has exceeded expectations, as the demand has exceeded supply.


TheGlobeandMail reports Chen saying, “I’m glad to have inventory issues. It shows that people want the phone. We took a very conservative approach and didn’t order too many.”

200,000 units of the BlackBerry Passport were sold in the first two days the smartphone went live. It was sold out on BlackBerry’s website within 6 hours and 10 hours on Amazon.

The BlackBerry Passport is more a tool than a “sexy” device, which is why it targets 30% of the market that are looking to use their smartphones for productivity. Speaking about the matter, Chen said, “That is not a space that we can afford to be in now. Being sexy and being a workhorse are two different things.”

BlackBerry is yet to tap into the Chinese mobile phone market, with China Mobile being the biggest network operator not only in China but the world as well. Chen said, “China is too big a market to ignore. It is clear that BlackBerry needs to and should be in that market.”

The Asia-Pacific Economic Cooperation summit will be kicking off in Beijing, China next month. Chen, a Hong Kong native, will be in attendance and will be travelling to the country for the first time as a CEO. He is sure to try and get BlackBerry handsets to the Chinese public once there.

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