BlackBerry has just announced that its BlackBerry Passport and BlackBerry Z3 have won 2015 iF Design Awards. According to the Canadian phone maker, “For over 60 years, the iF DESIGN AWARD has been recognized around the world as a label of design excellence, and the iF logo is an internationally established symbol identifying outstanding achievements in design.”
Speaking about the design of the two smartphones, Brian Paschke, Senior Industrial Designer at BlackBerry said:
“Inspired by the passport, a universal symbol of mobility, the BlackBerry Passport is perfect for traveling light. To continually evolve, the BlackBerry Passport leverages our strength and heritage, yet is new and innovative. The touch-sensitive keypad affords an efficient typing experience, blending the digital and the physical. To enhance the experience, we used the typeface Slate in the same size and color for the physical and onscreen keys. The stainless steel frame, inspired by modern architecture, is exposed to celebrate durability and visual lightness. The display glass is shaped and polished to perfection, fully integrating into the overall form.”
“Built with precision, the BlackBerry Z3 makes the BlackBerry 10 experience accessible to all in a 5” form factor. With a modern and minimal design, it is the perfect balance of utility and elegance. It shares a similar construction to the BlackBerry Passport, holding all elements together in unity. The result is a product that looks and feels slim, yet is highly durable. Audio ports are precision-drilled by a laser to have a unified look with the rear pattern. The alignment between all details and display create a composition that reflects harmony, clarity, and care.”
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