Jeff Bezos doesn’t consider the Amazon Fire Phone a failure

It’s no secret that Amazon’s first smartphone the Fire Phone turned out to be a flop, with the smartphone failing to generate any significant sales resulting in Amazon taking a $170 million write-down (around £108 million). Amazon’s CEO Jeff Bezos, however,  doesn’t consider the device a failure.

Jeff Bezos

In an interview with Business Insider, Re/code reports Bezos saying that there will still be future Fire Phones. He said that “it’s going to take several iterations” before he calls the device a flop. So when will he consider it a failure? He said, “Ask me in some number of years.”

He added, “I have made billions of dollars of failures at Amazon.com … literally. You might remember Pets.com or Kozmo.

None of those thing are fun. They also don’t matter. Companies that don’t continue to experiment, companies that don’t embrace failure, eventually get” desperate and “make a Hail Mary bet at the end of their corporate existence.”

Despite Amazon failing to sell the Fire Phone, it still remains to be the most profitable internet-based company in the world.

Do you think the Amazon Fire Phone was a flop? If so, do you think it’s still a good idea for the company to make more Fire Phone follow-ups in the future? Share your opinion through a comment on our Phones LTD Facebook page.

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